Policy Updated 07/10/2027

This policy explains what personal information we collect when you visit dhanditech.com, buy from us or contact us, and what we do with it.

1. Who we are

Dhanditech is a trading name of APE ELECTRONICS LTD, a company registered in England and Wales (company number [COMPANY NUMBER]). Our address is 124 City Road, London, EC1V 2NX, United Kingdom.

APE ELECTRONICS LTD is the data controller for the personal information described in this policy. In this policy, "we", "us" and "our" mean APE ELECTRONICS LTD trading as Dhanditech.

For any question about this policy or your personal information, email us at support@dhanditech.com.

2. Information we collect

We collect the following information when you place an order, create an account, sign up to our mailing list or contact us:

• Name and contact details: your name, email address, phone number, and billing and delivery addresses.
• Order details: the products you buy, the price paid, and delivery and returns records.
• Messages: anything you send us by email, contact form or chat.
• Marketing preferences: whether you have opted in to or out of marketing.

If you create an account with us, we also hold your account information: your login details, preferences and settings. Passwords are stored by Shopify in encrypted form and we cannot see them. You are responsible for keeping your login details safe.

Payments are handled by Shopify and its payment providers, such as PayPal and card processors. We do not see or store your full card details.

Our website is hosted by Shopify. When you browse it, Shopify automatically records technical information such as your IP address, device and browser type, and the pages you view. Section 5 explains the cookies involved.

3. How we use your information

We use your information only for the purposes below. UK data protection law requires us to have a lawful basis for each one.

Purpose	Information used	Lawful basis
Processing, delivering and supporting your order, including warranty and returns	Name, contact details, order details	Performance of our contract with you
Replying to your questions and messages	Name, contact details, messages	Legitimate interests in responding to customers
Sending marketing emails and messages through Shopify about our products and offers	Name, email address, phone number	Your consent, or legitimate interests where you have bought from us and not opted out
Keeping tax and accounting records	Name, order details	Legal obligation
Preventing fraud and keeping our website secure	Order details, technical information	Legitimate interests in protecting our business and customers

We also use your order and browsing history to tailor and improve our website, for example by remembering your preferences and recommending products related to those you have viewed or bought. We do this on the basis of our legitimate interests in improving our service.

Marketing

We send marketing through Shopify's email and messaging tools. You can stop it at any time by clicking the unsubscribe link in any email, or by emailing support@dhanditech.com. Opting out of marketing does not affect messages about an order you have placed.

4. Who we share your information with

We do not sell your personal information. We share it only with the following, and only as far as each needs it:

• Shopify: hosts our website and stores our customer, order and marketing records on our behalf. See Shopify's privacy policy.
• Payment providers: process your payment when you check out.
• Courier and delivery companies: receive your name, delivery address, phone number and email address so they can deliver your order and send you delivery updates.
• Professional advisers and authorities: such as our accountants, HMRC or the police, where the law requires it or we need to protect our legal rights.

We may also share your information within our corporate group, or with a buyer or successor if our business, or part of it, is sold, merged or reorganised, or becomes insolvent. Any recipient must continue to protect it in line with this policy.

Our relationship with Shopify

Shopify hosts our website and processes information about your use of it in order to provide and improve our service. Information you submit is sent to Shopify and to third parties that may be located outside the country where you live.

We also use certain Shopify enhanced features that draw on your interactions with our store, with other merchants and with Shopify. For these features, Shopify is responsible for processing your personal information and for responding to requests about your rights. You can read more in the Shopify Consumer Privacy Policy and exercise your rights through the Shopify Privacy Portal.

Google

Our website's public pages are indexed by Google so they can appear in search results. This covers only pages anyone can view. We do not give Google your name, contact details or order information.

5. Cookies

Our website uses cookies that are necessary for it to work, such as those that keep items in your basket and let you check out. Shopify sets these. With your consent, we may also use cookies that help us understand how the website is used. You can accept or decline non-essential cookies through the cookie banner, and change your choice at any time in your browser settings.

6. How long we keep your information

• Order records: six years after the end of the financial year of your order, as tax law requires.
• Enquiries that do not lead to an order: up to two years.
• Marketing contact details: until you unsubscribe or ask us to delete them.

7. Security

Your information is stored on Shopify's systems, with access limited to the staff who need it. No online service is completely secure, but we take reasonable steps to protect your information and will tell you and the regulator about a serious breach where the law requires it.

8. Transfers outside the UK

Shopify and some of our other providers may store or process information outside the UK, including in Canada, the United States and the European Economic Area. Where this happens, the transfer is protected by UK adequacy regulations or by approved contractual safeguards such as the UK International Data Transfer Agreement or Addendum.

9. Your rights

Under UK data protection law you have the right to:

• ask for a copy of the personal information we hold about you;
• ask us to correct information that is wrong or incomplete;
• ask us to delete your information;
• ask us to restrict how we use it, or object to our using it;
• withdraw consent to marketing at any time;
• ask us to send your information to you or another organisation in a portable format.

To use any of these rights, email support@dhanditech.com. We will reply within one month and there is normally no charge. Some rights apply only in certain circumstances, and we may need to keep some information, for example order records required by law.

We may need to verify your identity before acting on a request. You can ask someone else to make a request on your behalf. We will ask them for proof that you have authorised them, and we may ask you to confirm your identity with us directly. We will not treat you less favourably for using any of these rights.

10. Complaints

If you are unhappy with how we have handled your information, please contact us first so we can try to put it right. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk/make-a-complaint or on 0303 123 1113.

11. Children

Our website and products are not aimed at children, and we do not knowingly collect information from anyone under 18.

12. Links to other websites

Our website may link to websites and platforms run by other organisations. We do not control those sites and are not responsible for their privacy or security practices, so please read their own policies. A link from our website does not mean we endorse the site it leads to. Information you post on public platforms, such as social media, may be visible to other users of those platforms.

13. Changes to this policy

We may update this policy from time to time. The latest version will always be on this page, with the date it was last updated at the top.

14. Contact us

APE ELECTRONICS LTD trading as Dhanditech 124 City Road, London, EC1V 2NX, United Kingdom Email: support@dhanditech.com

Phone: +44 7835 380566